Analytics — Track Your Bot's Performance

Analytics — Track Your Bot's Performance

The Analytics dashboard shows you how your chatbot is performing — message volume, lead generation, response quality, and conversation patterns. Use these insights to improve your knowledge base and grow your business.

Plan requirement: Advanced Analytics requires the Pro plan or above.

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Overview Metrics

At the top of the Analytics page, you'll see four key metrics:

• Total Messages — all messages exchanged (inbound + outbound) in the selected period
• Total Leads — number of leads captured through chat
• Avg Response Time — how quickly the bot replies (typically under 3 seconds)
• Conversion Rate — percentage of conversations that resulted in a lead or order

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Messages Over Time

A trend chart showing daily message volume. Helps you see:

• Which days are busiest
• Growth trends over time
• Impact of marketing campaigns on chat volume

Messages by Hour

Distribution chart showing when your customers are most active. Use this to plan your availability for human handoff — if most messages come between 6-10 PM, that's when you should be monitoring the inbox.

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Top Questions

The top 10 most frequently asked questions by your customers. This is gold for improving your knowledge base:

• If a common question gets low-confidence answers, add more content about that topic
• If customers keep asking the same thing, consider adding it to your FAQ or welcome message
• If questions are about things you don't offer, update your bot to redirect appropriately

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Conversation Metrics

• Avg Messages per Session — how long conversations typically last
• Avg Session Duration — time from first to last message in a session
• Bounce Rate — percentage of visitors who open the chat but leave after one message

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Leads by Source

Breakdown of where your leads come from:

• Web — leads captured through the website chat widget
• WhatsApp — leads captured through WhatsApp conversations

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Date Range

Select your analysis period: 7 days, 30 days, or 90 days. All metrics and charts update to reflect the selected range.

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Dashboard Overview Stats

Even without the full Analytics page, your Dashboard Overview (the main dashboard page) shows real-time stats on all plans:

• Messages this month
• Total leads
• Average response time
• Bot status (active/inactive)
• Setup completion checklist
• Plan usage (messages, chunks, files)

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WhatsApp Usage (All Plans)

For WhatsApp-specific metrics, go to Dashboard → WhatsApp Usage (available on all plans):

• Inbound vs outbound message counts
• Category breakdown (service, utility, marketing)
• Estimated monthly cost in PKR
• Open service windows count

See WhatsApp Usage & Cost and Spend for the full breakdowns.

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Related

• Bot Health — a simpler, action-focused health check (all plans)
• Lead Capture — how the leads counted here are collected
• Knowledge Base — improve answers to your Top Questions