Broadcast Campaigns, Cart Recovery & CTWA Ads

Broadcast Campaigns — Reach Your Customers at Scale

Send targeted WhatsApp messages to specific customer segments — announce a sale to repeat buyers, send a discount to cart abandoners, or share new arrivals with your entire customer base.

Plan requirement: Broadcast Campaigns require the Growth plan.

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Creating a Campaign

Go to Dashboard → Campaigns and click New Campaign.

Step 1: Campaign Details

• Name — internal name for your reference (e.g., "Eid Sale 2026")
• Segment — choose which customers to target (All, New, Bought, Repeat, Not Bought, Cart Abandoner)
• Template — select a pre-approved WhatsApp template for the message

Step 2: Template Variables

If your template has variable placeholders (e.g., "Hi {{1}}, we have a special offer!"), map them to customer data like name, phone, or custom values.

Step 3: Schedule

• Send immediately — starts dispatching right away
• Schedule for later — pick a date and time
• TTL (Time-to-Live) — how long the message stays valid for delivery (in seconds)

Step 4: Preview & Confirm

Before sending, you'll see:

• Matched recipients — how many customers match the selected segment
• Opted-in count — how many have an active service window (free messages)
• Estimated cost — based on Meta's rate card for your template category
• Preflight checks — account quality, messaging tier, sendability

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Campaign Statuses

• Draft — saved but not yet sent
• Scheduled — set to send at a future time
• Sending — currently dispatching messages
• Sent — all messages dispatched
• Failed — could not complete (check error details)
• Cancelled — you cancelled before it finished

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Campaign Analytics

After a campaign is sent, go to its analytics page to see:

• Delivery metrics — sent, delivered, failed per recipient
• Total cost breakdown
• Per-recipient status

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Message Categories & Costs

WhatsApp messages are categorized by Meta, and each category has a different cost:

• Marketing — promotional messages, broadcasts, offers. Most expensive.
• Utility — order confirmations, status updates, COD. Moderate cost.
• Service — replies within the 24-hour window. Free (no charge from Meta).
• Authentication — OTP and verification messages.

Broadcast campaigns always use Marketing templates — these are billed by Meta at the marketing rate. Check the current rates in Dashboard → Spend.

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Messaging Tiers

Meta limits how many messages you can send per day based on your account quality tier:

• Tier 250 — up to 250 unique customers per 24h
• Tier 1K — up to 1,000 unique customers per 24h
• Tier 10K — up to 10,000
• Tier 100K — up to 100,000
• Unlimited — no cap

Your tier increases automatically as you send more quality messages. Botaura shows your current tier and sends a warning if your campaign might exceed the tier cap.

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Related Growth Features

Campaigns work alongside the rest of Botaura's Growth toolkit — each now has its own guide:

• Cart Recovery — automatically nudge customers who abandoned an order (uses marketing templates and smart window handling).
• Click-to-WhatsApp (CTWA) Ads — attribution for your Facebook/Instagram ads, plus the extended 72-hour free window.
• Spend & Billing — WhatsApp cost by category and by campaign, your messaging tier, and the per-message rate card.
• Customer Segments — the segments you target with campaigns.

Remember: WhatsApp message costs are billed by Meta directly. Botaura shows them for transparency — we never mark up or bill for WhatsApp messages.